The British Travel Awards website is considered to be ultimate authority on travel industry customer satisfaction and company performance; it offers visitors insight into the UK’s best holiday businesses and attractions. It is unique, in that the winners in each category are voted for not by industry pundits and travel experts, but also by holiday consumers in general. So as to guarantee the integrity of the awards system, the voting process itself, as well as the results, is all audited independently by an accountancy practice called Deloitte.
It is the consumers who have made the British Travel Awards an authoritative and influential reference for holiday makers. Take, for example, Newmarket Holidays. Many of its recent customers discovered this company after it was named the Best Tour Operator for Malta and the Italian Peninsula last year. It is through this awards system that consumers help other consumers to make wiser choices about their holidays. Newmarket Holidays has been nominated for five of the available award categories again this year, and its customers have been voting up a storm over the past few weeks.
The concentration of votes for the awards has traditionally come from the Home Counties. However, after a recent advertisement campaign in Trinity Mirror’s regional and national newspapers, there are now thousands more people, all around the country, voting for their favourite travel companies. This has created a more representative and balanced distribution of voters, and has helped to ensure that the results are reflective of the general public’s opinions on specific companies.
There are a total of seventy two categories included on the voting form, but voters are not expected to cast a vote on every single one of these categories. They should only vote in categories where they have personal experience with using the services of a particular company, or when they have heard good things about a business, via a colleague, family member or friend. After you complete the registration form, you simply go through a quick and easy, three-click voting process to select your top holiday attraction or company.
After this, you will automatically be included in an upcoming prize draw. You can look at the contenders, like Newmarket Holidays, and the categories prior to registration, so that you can decide beforehand which companies you want to vote for. If you can’t find your favourite provided in a particular category, this means that they have not been nominated for it, but you can still include them in that category by putting the name into the box labelled ‘alternative answer’.